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INVEST IN THE FUTURE OF GOLF - TODAY

TECHNOLOGY IS RAPIDLY RESHAPING THE GAME OF GOLF, AND GENIUS IS THE NEXT EVOLUTION.

From simulators to clubs with sensors in the grip, innovation is everywhere—now, it’s coming to the ball. GENIUS delivers real-time data across practice, on-course, and off-course play, making every shot smarter. With the power to impact all segments of the game, GENIUS is poised to transform not only how golf is taught, but how clubs are fitted and ultimately, how the game is played and enjoyed!

Invest in the next big thing in a sport played by over 80 million people globally. Invest in GENIUS.

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WHY GENIUS?

WHY NOW?

Keith Blakely

CEO, OnCore Innovations

GOLF INSTRUCTION (PUTTING)

Putts make up ~40% of all strokes a golfer takes on a course--regardless of skill level. That's a remarkable statistic because it means that every golfer, regardless of skill level, can benefit from the insights GENIUS will provide.

Never before has there been a device quite like GENIUS. Sure, there are sophisticated launch monitors and studio based camera systems costing thousands of dollars that can provide some of the same feedback as GENIUS. But can they do it 15 minutes before I play my round? Or can I take those systems on a road trip to Myrtle Beach? Not a chance.

GENIUS is like having a launch monitor and a golf instructor in my pocket. In fact, GENIUS will even allow my real golf instructor to monitor my progress from afar, ensuring that I'm never more than a text message away from real actionable advice.

PUTTING VENUES

Putt putt and mini-golf courses have been around for decades and are second only to traditional 18 hole golf in terms of popularity. With the advent of the "eatertainment" business/retail model however, putting venues like Puttshack and Puttery are poised for substantial growth over the next decade and what better way to enhance this experience than GENIUS!

Imagine checking in for a round and being handed a GENIUS ball preloaded with the number of games you've signed up to play. No score cards needed as GENIUS will automatically keep your score and post it to the venue's leaderboard as you move around the course. Feel confident that you can make a hole in one on the first hole? Simply tap the WAGER button on your phone and you'll place a friendly bet with the house that you'll drain this putt. All of this and more will be possible with GENIUS.

How you ask? Let's ask OnCore's Chief Technical Officer Doug Dufaux.

CAN A GOLF BALL HAVE A BRAIN?

IF IT'S GENIUS IT CAN!

Douglas Dufaux

CTO, OnCore Innovations

INDOOR SIMULATION

Another growing category in golf is indoor simulation. Rapid growth however is constrained by the cost associated with the technology needed to track the flight of the golf ball. Launch monitors from brands like Flightscope and Trackman can run into the thousands, some more than $20,000.

But what if the golf ball itself could provide exactly the same data for a fraction of the cost of a launch monitor? Such a disruption could literally unlock an unprecedented level of demand for home simulators as well as another rapidly emerging retail concept knows as "Sim Bars". GENIUS could eliminate what is a retailers single biggest expense in terms of building out a simulator space and in the process drive more venues and more bays to open up around the world.

While this first iteration of GENIUS is not intended for use with clubs other than a putter, testing is already underway using irons and drivers and the results are positive.

CLUB FITTING

Short game clubs like putters and wedges are the most popular single club purchases in golf retail. Why? Because a majority of strokes are taken (or lost) within 50 yards of the green. So golfers look to replace these short game clubs in hopes of "buying" a better stroke.

Golf club "fitting" is a process of analyzing a golfer's shots with devices like a launch monitor and matching the golfer with a specific club that optimizes their result. Unfortunately, launch monitors don't work very well with putts or short shots with a wedge. So many of these clubs are purchased blind with no real data to support the selection of a specific brand or model. Until now.

GENIUS will enable retailers and club fitters to match a golfer with the perfect putter and wedge combination. The data GENIUS will provide will give golfers an unprecedented view into the key metrics that drive results. Nothing like this has ever been available before.

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